Promote Your Music

Get heard with these music promotion tools!

Promote your music

Making your music available doesn’t mean your music will make an impact. Your listeners still need to encounter and fall in love with your songs. That’s why CD Baby has gathered together a suite of cutting-edge music marketing and promotion tools, to get your music the attention it deserves.


  • Impress new listeners
  • Energize your diehard fans
  • Boost your streams & merch sales

It’s time to get serious about marketing your music. FREE marketing tools used by major labels

With, you can:

  • Launch a Spotify pre-save campaign
  • Grow your Spotify following
  • Build your email list
  • Premiere a YouTube video
  • NEW: Create a Spotify audio ad

These are the same online marketing tools used by Sony and Universal — and as a CD Baby client, you get to use them FOR FREE!

HearNow: A smart promo page for your next release

Just one click is all it takes to create an elegant landing page for your release, instantly populated with audio, artwork, and more.

If you’re serious about music promotion, you need a HearNow site to:

  • Link to every music service from one page
  • Make it easy for your fans to share your new release
  • Build your Spotify following
  • Automatically update as new stores are added

Internet Radio Airplay:
Get 100 internet radio plays for FREE!

radio airplay

Guaranteed radio play to thousands of listeners who like your style of music? It’s simple: target your ideal fans — we’ll do the rest.

Laylo: Let your fans know when you’ve dropped new music

Laylo music promotion banner

With Laylo you can:

  • Notify your fans via text, email, and DMs
  • Access Spotify auto-follow
  • Give your fans access to 1-click presaves

Get 20% off your first month of Laylo Pro with code CDBABY

Groover: Connect with influencers seeking emerging talents

Groover music promotion banner

With Groover you can:

  • Submit your new release in seconds
  • Choose among 2,000+ blogs, radios, playlist curators and music industry professionals
  • Get your music listened to and receive feedback GUARANTEED

Groover helps your music project get coverage, visibility, and recognition. Over 300k written articles, radio broadcasts, playlist shares and meetings with industry professionals have already happened thanks to Groover!

Get 15% off your first campaign with code GROOVERCDBABY

Music promotion resources

DIY Musician Blog

The DIY Musician Blog

A living guide to music marketing, updated daily with promotion tips, industry news, and much more.

Visit the blog
DIY Musician Podcast

The DIY Musician Podcast

Hundreds of episodes – with new ones added regularly – that dive deep into building and sustaining your music career today.

Learn more
DIY Musicians Conference

The DIY Musician Conference

Our annual event custom-tailored for independent, DIY musicians in search of mentorship, community and knowledge.

Learn more