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The Complete TikTok Music Promotion Guide

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Learn how to promote your music on TikTok.

TikTok is one of the most important platforms for music discovery and audience growth.

Major labels keep a constant eye on TikTok so they can scoop up the next viral talent. But TikTok has proven to be a powerful force for DIY musicians, too.

Its algorithm can connect independent artists with niche audiences — by the millions.

But to effectively promote your music on TikTok, you need to understand not just the app’s tools and vertical video format(s), but the high-speed culture and meme-like content that’s transformed TikTok into the global engine for creators.

Inside, you will learn about:
  • How the TikTok algorithm works
  • Building a following on TikTok
  • Getting your music added to TikTok’s library
  • How to optimize your videos for discovery
  • What types of videos succeed on TikTok
  • Leveraging previous successes for continued growth
  • And more TikTok music promotion tips

If you’re just starting out with short-form video, or you want to reevaluate your current content creation, this guide will help you move your music further on TikTok!