Paul Colligan
7 Ways The iPod Dramatically Changes Marketing And What You Can Do To Survive
© 2008 Paul Colligan (634479771071)
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Paul Colligan, is the co-author of The Business Podcasting Bible, and co-host of the popular Marketing Online Live, he also produces Podcast Tools, and is co-host of Today in Podcasting.
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notes
In June of 2007, Paul Colligan, cp-author of The Business Podcasting Bible, and co-host of the popular Marketing Online Live Podcast presented "The 7 Ways The iPod Dramatically Changes Marketing And What You Can Do To Survive" before an audience of professional marketers at Notre Dame University. The following is a recording of that speech.
Topics Include:
* The “Hack” Went Mainstream
* The Shuffle Killed The Format
* Time Shifting Moved From Powerful To Cool
* The Playing Field Was Leveled
* The Commercial Became Optional
* The Consumer Got Control
* Media Became Intimate
Included in the recording is information about how to download the slides from the event.