Latch Key Kid
Miracle Mile
© 2008 Latch Key Kid (859700519936)
CD IN STOCK. ORDER NOW. Will ship immediately.
SPECIAL: 30% discount if you buy more than one copy of it today!
Alternative-roots-rock inspired by the sunsets, scenery and culture of Southern California.
tracks
try this
albums you will love
genres you will love
By Location
notes
‘Good Times’ for local musician at Super Bowl
by Danny Brown
Published February 7, 2008
Local musician and surfer Gavin Heaney of the band Latch Key Kid got the news two weeks ago—Coca-Cola wanted to use his song for a commercial -- a commercial to air during the Super Bowl.
The spot features Democrat campaign consultant James Carville and former Republican Senate Majority Leader Bill Frist gallivanting through Washington D.C. to the Heaney’s cheery, head-bobbing ditty, “Good Times.” “There’s this saying: ‘Don’t believe it until it’s on the air.’ Well, I guess I can believe it now,” Heaney said this week in a phone interview from his annual sojourn to Oahu.
Neilson ratings for the New York Giants/New England Patriots game were the highest in the history of the event, with 97.5 million viewers tuning in. The Coke ad with Heaney’s song aired in the fourth quarter. Heaney, 31, who started the band Latch Key Kid as a side project to his other band Slackstring, recorded the track in the studio he built in his parent’s Manhattan Beach home. It was a bare-bones song with acoustic guitar, drums and vocals he said he threw together a few years ago. Recently a third party licensing company, with whom he had done some business, asked if he had any music to submit for a Coke ad.
“I didn’t hear anything about the song for awhile so I didn’t think they were going to use it,” Heaney said. “Then they called and said it was down to me and a few others.”
The choice boiled down to Heaney’s “Good Times” and a Stevie Wonder Beatles’ cover. “Maybe Stevie Wonder wanted a chunk of change or something,” Heaney joked. Once Coke selected Heaney’s song, they sent him back to the studio to remix it, filling it out with keyboard and drums, but keeping the basic guitar and vocals the same.
An MTV follow-up that reviewed the best and worst music during the Super Bowl ranked Heaney’s tune as among the best, casting him with music superstars including Kanye West, Justin Timberlake, and the Flaming Lips. Heaney, who is still unsigned to a major label, exhibited an outlook to his new found fame similar to that of his past UCSB friends Jack Johnson and band members from Animal Liberation Orchestra (ALO):
“You do what makes you happy and you play what you like. You don’t play music to get rich or famous; you play it because you love playing.”
reviews
Please log in to review this album.
Ready to travel in a new space of music
author: root'sMore rock than the previous it's good to move on, ride on bike in the French Alps and inspirate to shoot photos of mountain biking (watch pics on www.grimteam.fr) Great men are in LKK
Great!
author: Kainer MartinProbably the best I've heard in a few years - a perfect fit for the springtime! My listening tips: #1 "Turn it out" and #3 Angel in the alleyway"